Revenue at Risk
Inaccessible storefronts lose customers. Screen reader users, keyboard-only users, and people with low vision represent real purchasing power.
15–20%of EU population lives with a disability
The EAA & Your Storefront
The EU changed
the rules.
Your store needs
to catch up.
Since June 2025, the European Accessibility Act applies to ecommerce services across the EU. If your store sells to European customers, accessibility is no longer optional — it's operational.
June 2025EAA enforcement started
WCAG 2.2 AAThe technical standard
All EU MarketsApplies wherever you sell
Why It Matters
This isn't about
ticking boxes.
Accessibility failures have real consequences — lost customers, regulatory risk, and mounting technical debt that gets harder to fix with every release.
Regulatory Exposure
EU member states are establishing enforcement mechanisms. Complaints, market surveillance, and sector audits are becoming operational — not theoretical.
27EU member states with enforcement bodies
Technical Debt
Every theme update, app install, and campaign launch can introduce new barriers. Accessibility debt compounds silently until it becomes urgent.
70%+of issues are in repeated UI patterns
Important Distinction
We're specific about
what we do.
This is a focused technical service for ecommerce accessibility. Not a law firm. Not a creative agency. Not a checkbox generator.
We don't do
Legal advice
We don't interpret legislation or replace your legal counsel. We handle the technical response.
Generic redesigns
We don't sell brand refreshes. We fix specific, measurable accessibility barriers.
Checkbox audits
We don't produce 200-page PDFs. We deliver prioritised, actionable fix plans.
We do
Storefront review
Deep technical audit of every customer-facing surface and interaction.
Priority roadmap
Issues ranked by customer impact, revenue risk, and implementation effort.
Code remediation
Hands-on fixes in your theme, components, and app layers.
Take the First Step
If the EAA has raised
questions — start with
a storefront review.
The fastest useful next step is a focused technical review that shows where the important issues are, what they affect, and how to approach remediation.